1. Data protection at a glance
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find his contact details in the impressum of this website.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This may be data that you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g. Internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.
What rights do you have regarding your data?
You have the right to receive information free of charge at any time about the origin, recipient and purpose of your stored personal data. You also have the right to demand the correction or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the impressum. Furthermore, you have the right to complain to the responsible supervisory authority.
Furthermore, you have the right to demand under certain circumstances the restriction of the processing of your personal data. For details, please refer to the data protection declaration under “Right to limit processing”.
Analysis tools and third-party tools
When you visit this website, your surfing behaviour can be statistically evaluated. This is mainly done with cookies and with so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you.
You can object to this analysis or prevent it by not using certain tools. You can find detailed information about these tools and about your options to object to them in the following data protection declaration.
This website is hosted by an external service provider (Hoster). Personal data collected on this website is stored on the hoster’s servers. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contact details, website accesses and other data generated by a website.
The use of the hoster is for the purpose of fulfilling a contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO).
Our hoster will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.
Conclusion of a contract on order processing
In order to guarantee data protection compliant processing, we have concluded a contract for order processing with our host.
3. General information and compulsory information
We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.
Note on the responsible body
The person responsible for data processing on this website is
Herr Christoph Koenig
Rheinsberger Str. 76/77
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke a previously given consent at any time. For this purpose an informal notification by e-mail to us is sufficient. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct advertising (Art. 21 DSGVO)
IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU SHALL HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY STATEMENT. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED, UNLESS WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WHICH ARE WORTHY OF PROTECTION AND WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 DSGVO).
IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING, INCLUDING PROFILING, INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ARTICLE 21 PARAGRAPH 2 DSGVO).
Right of appeal to the competent supervisory authority
In the event of infringements of the DSGVO, those concerned have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, place of work or the place where the alleged infringement was committed. This right of appeal is without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, deletion and correction
Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients and the purpose of the data processing and, if applicable, a right to correct or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the impressum.
Right to limitation of processing
You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the impressum. The right to restrict processing exists in the following cases:
If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to demand the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need them in order to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.
If you have lodged an objection under Art. 21 para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests outweigh the interests of both parties, you have the right to demand that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.
Objection to advertising e-mails
The use of contact data published within the scope of the impressum obligation for the transmission of not expressly requested advertising and information material is hereby contradicted. The operators of the website expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.
4. Data collection on this website
The Internet pages partly use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them. These cookies enable us to recognize your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
Cookies that are required to carry out the electronic communication process or to provide certain functions that you have requested (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are treated separately in this data protection declaration.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and browser version
Operating system used
Host name of the accessing computer
Time of the server request
This data is not merged with other data sources.
These data are recorded on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of his website – for this purpose the server log files must be recorded.
Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry including all the personal data resulting from it will be processed. The data entered by you in the sign up form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your enquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
We will not pass on this data without your consent.
This data is processed on the basis of Art. 6 para. 1 lit. b DSGVO, insofar as your inquiry is connected with the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) and/or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in the effective processing of the inquiries addressed to us.
The data sent to us by you via contact requests will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
Registration on this website
You can register on this website to use additional features on the site. We will use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory data requested during registration must be provided in full. Otherwise we will refuse the registration.
In the event of important changes, such as changes to the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.
The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if applicable, for the initiation of further contracts (Art. 6 Para. 1 lit. b DSGVO).
The data entered during registration is stored by us for as long as you are registered on this website and is then deleted. Legal retention periods remain unaffected.
5. Analysis tools and advertising
We reserve the right to use Google Analytics on this website. Once we use Google Analytics, the following will become active.
This website may use functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called “cookies”. These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.
We have activated the IP anonymization function on this website. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link An opt-out cookie will be set to prevent the collection of your information on future visits to this site: Disable Google Analytics.
We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Demographic characteristics in Google Analytics
This website uses the “demographic features” function of Google Analytics. This allows us to generate reports that contain information about the age, gender and interests of the site visitors. This data is derived from interest-based advertising by Google as well as from visitor data from third parties. This data cannot be assigned to a specific person. You can disable this feature at any time in the ad settings in your Google Account or generally prohibit Google Analytics from collecting your information as described in the “Opting out of data collection” section.
User and event-level data stored by Google that is linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Please see the following link for details: https://support.google.com/analytics/answer/7667196?hl=de
Google AdSense (not personalized)
This website may use Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We may use Google AdSense in “non-personalized” mode. In contrast to the personalized mode, the ads are therefore not based on your previous user behaviour and no user profile is created by you. Instead, so-called “contextual information” is used to select the ads. The selected advertisements are then based on such factors as your location, the content of the website you are on, or your current search terms. To learn more about the differences between personalized and non-personalized targeting with Google AdSense, please visit https://support.google.com/adsense/answer/9007336.
Please note that cookies can also be stored when using Google Adsense in non-personalized mode. According to Google, these are used to combat fraud and abuse. The cookies remain on your device until you delete them.
The use of Google Adsense in non-personalized mode is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in the analysis of user behaviour in order to optimise both our website and our advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.
Google is certified according to the “EU-US Privacy Shield”. The Privacy-Shield is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified according to the Privacy-Shield commits itself to comply with these data protection standards.
You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in: https://adssettings.google.com/authenticated.
For more information about Google’s advertising technologies, please click here:
Google Analytics Remarketing
We reserve the right to use Google Analytics Remarketing on this website. Once we use Google Analytics Remarketing, the following will become active.
This website may use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
This feature allows you to link the advertising audiences created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized for you on one device (e.g., mobile phone) based on your previous usage and surfing behavior can also be displayed on another of your devices (e.g., tablet or PC).
Google will link your web and app browsing history to your Google Account for this purpose if you have given us permission. In this way, the same personalized advertising messages can be displayed on any device you sign in to with your Google Account.
To support this feature, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising.
You can opt-out of cross-device remarketing/targeting permanently by turning off personalized advertising, following this link: https://www.google.com/settings/ads/onweb/.
The aggregation of the collected data in your Google Account is based solely on your consent, which you can give or revoke to Google (art. 6 para. 1 lit. a DSGVO). For data collection operations that are not merged into your Google Account (for example, because you do not have a Google Account or because you have objected to the merging), the collection of data is based on article 6, paragraph 1, letter f of the DPA. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of website visitors for advertising purposes.
Further information and the data protection regulations can be found in the Google data protection declaration at: https://policies.google.com/technologies/ads?hl=de.
Google AdWords and Google Conversion Tracking
We reserve the right to use Google AdWords and Google Conversion Tracking on this website. Once we use Google AdWords and Google Conversion Tracking, the following will become active.
This website may use Google AdWords. AdWords is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
As part of Google AdWords, we use what is known as conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that are placed on the user’s computer by the Internet browser. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to compile conversion statistics for AdWords customers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can opt-out of this use by slightly disabling the Google conversion tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics.
The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the analysis of user behaviour in order to optimise both his website and his advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.
More information on Google AdWords and Google Conversion Tracking can be found in the Google data protection regulations: https://policies.google.com/privacy?hl=de.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close your browser. If you deactivate cookies, the functionality of this website may be limited.
We reserve the right to use Google DoubleClick on this website. Once we use Google DoubleClick, the following will become active.
This website may use features of Google DoubleClick. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (hereinafter “DoubleClick”).
DoubleClick is used to show you interest-based ads across the Google advertising network. DoubleClick allows you to tailor the ads to the interests of the viewer. For example, our ads may appear in Google search results or in banner ads associated with DoubleClick.
In order for DoubleClick to display ads to users based on their interests, it must be able to recognize the viewer. For this purpose, a cookie is stored in the user’s browser, behind which the websites visited by the user, clicks and various other information is stored. This information is combined into a pseudonymous user profile in order to display advertising that is relevant to the user’s interests.
Google DoubleClick is used in the interest of targeted advertising. This constitutes a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
You can set your browser so that it no longer stores cookies. However, this may result in a restriction of the accessible website functions. In addition, we would like to point out that DoubleClick may also use other technologies to create user profiles. Disabling cookies therefore does not guarantee that user profiles will no longer be created.
For more information about how to opt-out of Google’s ads, please see the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.
We reserve the right to use Facebook pixels. Once we use Facebook pixels on this website, the following will become active.
This website may use the visitor action pixel of Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement.
This allows the behavior of site visitors to be tracked after they have clicked on a Facebook ad to be redirected to the provider’s website. This allows the effectiveness of the Facebook Ads to be evaluated for statistical and market research purposes and to optimize future advertising efforts.
The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the placement of advertisements on pages of Facebook and outside of Facebook. This use of the data cannot be influenced by us as a site operator.
The use of Facebook pixels is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
You will find further information on the protection of your privacy in the Facebook data protection information: https://de-de.facebook.com/about/privacy/.
You can also deactivate the remarketing function “Custom Audiences” in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged into Facebook to do this.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
LinkedIn Insight Tag
We reserve the right to use LinkedIn Insight Tag. Once we use LinkedIn Insight Tag on this website, the following will become active.
The LinkedIn Insight tag allows us to collect information about visits to our website, including URL, referrer URL, IP address, device and browser characteristics, timestamps and page views. This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personally identifiable information with us, but only provides summary reports on website audience and ad performance. LinkedIn also provides retargeting for website visitors, which allows us to use this data to display targeted advertising outside our website without identifying the member. LinkedIn members can control the use of their personal information for advertising purposes in their account settings.
a) Purpose of data processing
The LinkedIn Insight tag is used for the purpose of providing detailed campaign reporting and to gather information about visitors to our website and thus our advertising and marketing interests. As a customer of LinkedIn marketing solutions, we use the LinkedIn Insight tag to track conversions, retarget our website visitors, and gather additional information about the LinkedIn members who view our ads.
b) Legal basis of data processing
The legal basis for the processing of personal data is Art. 6 para. 1 letter f) DSGVO, i.e. a legitimate interest on our part. Our legitimate interest here lies in the above-mentioned purposes.
c) Duration of storage
The data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days.
As a user, you can also decide yourself at any time to execute the Java-Script code required for the tool via your browser settings. By changing the settings in your Internet browser, you can deactivate or restrict the execution of Java-Script and thus also prevent it from being saved. Note: If the execution of Java-Script is deactivated, it is possible that not all functions of the website can be fully used.
d) Objection and removal possibility / Opt-Out
If you are a LinkedIn member and do not want LinkedIn to collect information about you through our website and link it to your membership information held by LinkedIn, you must log out of LinkedIn before visiting our website.
To prevent the execution of Java-Script code altogether, you can also install a Java-Script blocker, such as the browser plugin NoScript (e.g. www.noscript.net or www.ghostery.com).
You can also use an opt-out provided by us to stop further tracking by LinkedIn by clicking contacting us.
6. Plugins and tools
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to check whether the data input on this website (e.g. in a contact form) is made by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various information (e.g. IP address, time spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analyses run completely in the background. Website visitors are not notified that an analysis is taking place.
Data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM.